Your privacy.
Our responsibility.

01. Scope of this policy

Taurus Alternative Strategies LLC (“Taurus,” “we,” “us,” or “our”) provides reputation management and related business services to local businesses. This Privacy Policy explains how we collect, use, disclose, and retain personal information through taurusaltstrategies.com, our client portal at app.taurusaltstrategies.com, forms, scheduling tools, and business communications.

This policy applies to website visitors, prospective clients, client representatives and portal users, and individuals whose information we handle for a client business. Our role differs depending on the relationship: we manage information for our own inquiries and business operations, and we process a client’s customer information to provide services on that client’s behalf.

A client business’s privacy notice governs its own collection and use of customer information. This policy supplements, rather than replaces, that notice. Reading this policy or visiting our website does not by itself constitute consent to promotional text messages.

02. Information we collect

Depending on your relationship with us and the services used, we collect or receive the following types of information:

• Contact and business details: names, email addresses, phone numbers, business names, addresses, websites, service areas, business profile links, and information supplied through inquiries or onboarding forms.
• Account and transaction records: user profiles, account access information, appointments, selected services, support messages, invoices, and payment status. Payment information submitted through a payment provider is handled through that provider’s services.
• Client customer information: customer names and contact details, service completion information, survey responses, ratings, comments, requests for follow-up, and review outreach history.
• Communication and consent records: messages, delivery status, link-click activity where tracking is enabled, permission status, consent source and date, and unsubscribe or opt-out history.
• Technical information: IP addresses, device and browser details, access logs, and activity on our website, portal, or embedded tools where collected by those systems.
• Public business and review information: business listings, public reviews, reviewer display names, and other publicly available information relevant to the services a client requests.

Information comes directly from you, from our client businesses, from authorized integrations and service providers, and from public sources. Please do not submit Social Security numbers, medical records, payment credentials, or other unnecessary sensitive information through feedback surveys or ordinary support messages.

03. How we use information

We use personal information for the following purposes:

• Answer inquiries, book strategy calls, prepare proposals, and onboard clients.
• Provide and administer accounts, permissions, billing, and customer support.
• Deliver authorized feedback surveys, review requests, customer follow-up, reputation monitoring, and business profile services.
• Prepare performance reports and maintain communication and consent records.
• Troubleshoot service issues, maintain functionality, and protect accounts and systems against misuse.
• Meet legal obligations, maintain necessary business records, and resolve disputes.
• Send Taurus business updates or promotions where permitted and consistent with the recipient’s preferences.

We use client-supplied customer information for the services the client authorizes. We do not use those customer lists to send unrelated Taurus marketing. Workflow routing may use communication permissions, available contact details, and survey responses to determine an appropriate follow-up action.

04. Information about our clients’ customers

A client business may provide customer contact details or use our tools to collect feedback and send messages. We handle that information on the client’s behalf and in accordance with its authorized instructions and applicable obligations. The client is responsible for its own privacy notices and for obtaining the permissions needed for the information it supplies and the communications it requests. Taurus remains responsible for its own applicable obligations.

Survey ratings, comments, contact details, and follow-up requests may be viewed by the relevant client business and its authorized staff. These details help the business address service concerns and respond to customers.

Submitting a private feedback survey does not automatically publish a public review or grant permission to publish your comments as a testimonial. If you choose to leave a review on Google or another public platform, that platform’s terms and privacy practices apply. Public reviews may be collected or displayed in reputation reports for the relevant business. A review-link click does not establish that a review was posted.

For privacy requests about a business’s customer records, contact that business first. You may also contact Taurus to identify the relevant business and request assistance. We assist the client with requests concerning information we handle for it, as appropriate.

05. How information is shared

We disclose personal information only for the purposes described in this policy, including:

• To the relevant client: customer feedback, outreach records, and account information may be available to that business and its authorized users.
• To service providers: providers supporting hosting, account management, scheduling, email and text delivery, payment processing, and technical support receive information needed for their functions. Our current service tools include HighLevel/LeadConnector for website, portal, and communication functions, and Google Workspace for business email and calendar functions. Providers may engage additional providers to deliver those services.
• For legal and security purposes: when required by law or reasonably needed to respond to lawful requests, investigate misuse, protect safety, or establish or defend legal rights.
• During a business transaction: information may be transferred in connection with a merger, acquisition, financing, or sale of business assets, subject to applicable requirements and notice where required.
• At your direction: when you request or authorize a specific disclosure or integration.

We do not sell personal information, rent customer lists, or share personal information for third parties’ own marketing or cross-context behavioral advertising.

06. Email and text communications

When you opt in to receive messages from Taurus, texts may concern inquiries, strategy calls, onboarding, account support, or requested services. Promotional texting requires the appropriate permission for that program. Message frequency varies by the program and your interactions. Message and data rates may apply.

You can reply STOP to opt out or reply HELP for assistance. You can also contact [email protected] about messaging preferences. We process opt-out requests and maintain records needed to respect them. Consent to promotional texts is not a condition of purchasing services.

Texts or emails sent for a client business concern that business’s relationship with its customers and use the permissions associated with that business. Permission to receive a client’s messages does not authorize unrelated Taurus marketing.

For promotional email, use the unsubscribe mechanism in the message or contact us. Essential account, security, billing, and service notices may continue where permitted. A previous purchase or service appointment does not by itself authorize every type of promotional communication.

07. Cookies and activity tracking

Our website, client portal, and embedded tools may use cookies, local storage, and similar technologies for login sessions, security, preferences, booking, forms, and service functionality. Where enabled, usage and communication tracking help measure activity and service performance.

Hosting providers, embedded scheduling and form tools, and other connected services may receive technical information when you interact with their features. Some third-party tools can recognize a browser across websites that use the same tool. Their own privacy notices explain information they handle independently; actual collection depends on the tools and settings in use.

Feedback and review links may record clicks and associate them with a contact’s outreach history. Personalized links may contain details used to prefill forms. Avoid forwarding these links if you do not want another person to see those details.

You can manage cookies through your browser. Blocking cookies may affect login, booking, or form functionality. Where required, nonessential tracking is subject to an applicable consent or choice mechanism. We honor applicable legally required privacy choices, including recognized opt-out preference signals where those requirements apply.

Do Not Track: [Before publication, confirm whether the website responds to browser Do Not Track signals and replace this sentence with the verified behavior. Do Not Track and Global Privacy Control are different signals.]

08. Security, storage, and retention

We use reasonable administrative, technical, and physical safeguards appropriate to the information and services we handle. Access is limited to authorized people and providers who need it for their work. No internet transmission or storage system is completely secure.

We retain information according to its purpose, the duration of the client relationship, contractual requirements, and applicable legal obligations. Relevant factors include providing services, supporting billing and business records, resolving disputes, detecting misuse, and maintaining consent and suppression records.

When information is no longer needed, we delete or de-identify it as appropriate. Deletion may be subject to legal retention requirements and the normal expiry of backups. Account closure does not necessarily cause immediate removal of every record, particularly records needed to prevent further unwanted messages.

Information may be stored or processed in the United States and other countries used by our providers. Privacy protections can differ by location. Where applicable, required protections for international transfers must be used.

09. Your choices and privacy requests

You may contact us to request access to, correction of, or deletion of personal information, obtain a copy where applicable, or update communication preferences. Depending on your location and the law that applies, you may have additional rights to restrict or object to processing, withdraw consent, opt out of certain uses, or appeal a request decision.

Send requests to [email protected] with the subject “Privacy Request.” Explain your relationship with Taurus or the relevant client business and the request you want to make. Do not send passwords or unnecessary sensitive information. If applicable law permits an authorized agent to act for you, we may request evidence of that authorization.

We may verify your identity and authority before providing account information or fulfilling a request. Exceptions may apply, including for legal obligations, security, disputes, and opt-out records. We respond within applicable legal timeframes and explain a denial or limitation where required. Where available, you may ask us to review a decision or contact the relevant privacy regulator.

We do not discriminate against you for exercising rights provided by applicable privacy law. For information processed for a client business, we coordinate with that business as appropriate. Contact us if you need this policy or request process in an accessible alternative format.

10. Connected services and external links

Our services may connect with business profiles, review platforms, calendars, and payment tools. We use access granted through an authorized integration for the agreed service. You can manage or revoke an integration through the relevant provider’s settings, although doing so may affect service functionality.

External websites and platforms have their own privacy notices and terms. This policy does not govern information they collect independently. Review their notices before submitting information or connecting an account.

Use a platform’s secure invitation or authorization process when available. Do not send account passwords or recovery codes through ordinary email, onboarding surveys, or feedback forms.

11. Children’s privacy

Our website and client portal are intended for business users and are not directed to children under 13. We do not knowingly collect personal information directly from children under 13 through these services. If you believe a child has supplied information, contact us so we can investigate and take appropriate action, including deletion where required.

12. Updates to this policy

We may revise this policy when our services, practices, or legal requirements change. The revised policy will be posted on this page with an updated date. Where required, we provide additional notice of material changes or obtain consent before making a new use of information.