Clear terms.
Confident partnerships.

01. Agreement & eligibility

These Terms of Service govern the website, client portal, and business services offered by Taurus Alternative Strategies LLC (“Taurus,” “we,” “us,” or “our”). Our services are intended for business use. You must be at least 18 and authorized to act for the business you represent.

A service subscription begins only after you affirmatively accept the applicable terms and order. Visiting this website alone does not enroll you in a paid subscription or authorize charges. Your order confirmation, accepted proposal, or separately signed service agreement identifies your selected services, fees, allowances, and activation date. If a specifically agreed provision in that document conflicts with these general terms, that provision controls for that order, subject to applicable law.

02. Services & plan scope

Taurus provides reputation management and related services for local businesses. Depending on your selected plan, services may include customer feedback and review outreach, monitoring, reporting, business profile support, competitor monitoring, and business profile posts. Only the deliverables expressly included in your accepted order are included.

• Reputation Essentials: $97 per month, with a 30-day free trial for eligible new subscriptions.
• Reputation Growth: $297 per month, with no free trial.
• Local Dominance: $499 per month, with no free trial.

Your order specifies the number of locations covered, included messaging allowance, and any additional services. Future services, additional locations, websites, advertising, or AI features are not included unless expressly agreed. Separately disclosed taxes or approved additional fees may apply.

03. Onboarding & activation

You must provide accurate business information, appropriate account access, authorized customer information, and any approvals needed for your selected services. Use secure platform invitations or authorization tools when available; do not send passwords or recovery codes through ordinary email or surveys.

We confirm the activation date in writing after the required onboarding information and access are available and the agreed services are ready to begin. The activation date starts the Essentials trial or the first paid billing period for Growth and Local Dominance. Your confirmation identifies the exact first charge date and subsequent billing schedule. Delays caused by missing access or information before activation do not start billing unless you separately agree to a different arrangement.

04. Monthly billing & renewal

Subscriptions are month-to-month, with no minimum contract length. Paid service renews automatically each month until canceled. Monthly fees are charged in advance to your authorized payment method on the billing date shown in your order confirmation. For billing dates unavailable in a shorter month, the charge occurs on that month’s last day.

We disclose the recurring amount, billing frequency, first charge date, cancellation process, and any additional fees before requesting authorization. Automatic billing requires your affirmative consent. You are responsible for keeping payment and billing contact details current. We provide an order acknowledgment and billing records by email or the applicable billing system.

No unspecified setup fee applies. Any setup fee must be separately identified and accepted in your order, including when it is charged and any refund conditions. We will not add paid services or increase your recurring rate without advance notice and your affirmative agreement. A proposed price change will be communicated at least 30 days before it would take effect.

05. Essentials free trial

Reputation Essentials is free for 30 days from the confirmed activation date, then $97 per month, automatically renewing monthly until canceled. A payment method is collected at signup, and you must expressly agree to the trial’s conversion to paid billing. Cancel before the first charge date shown in your confirmation to avoid the first monthly subscription charge.

We send reminders seven days and three days before the first scheduled charge, identifying the amount, charge date, and how to cancel. The confirmation records the trial start and end dates. Growth and Local Dominance do not include this trial. Additional paid items during a trial require separate disclosure and approval; the trial does not authorize undisclosed charges.

06. Cancellation & refunds

You may cancel at any time before the next renewal through the online cancellation mechanism supplied with your subscription or by emailing [email protected]. Include your business name and subscription email so we can identify the account. No additional 30-day notice or cancellation fee is required.

A received cancellation request stops future renewals. Administrative processing time does not extend your obligation to pay. We send confirmation of the cancellation and service end date. For an ordinary paid-period cancellation, access and included service continue through the end of the paid billing period. Canceling during a free trial ends the subscription without a monthly subscription charge.

Fees for a paid billing period already started are generally nonrefundable, and we generally do not issue prorated refunds for voluntary cancellation, reduced usage, or unused allowances. This does not limit refunds required by law, correction of duplicate or erroneous charges, or refunds for charges made after a timely cancellation request. Contact us promptly about a billing error. Any different refund promise expressly accepted in your order will be honored.

07. Messaging allowances & additional costs

Your accepted order states the included monthly SMS allowance, how usage is counted, and any overage rate. A text may use multiple billable segments depending on its length and encoding; where applicable, the order explains whether the allowance is measured in messages or segments. Carrier, registration, phone-number, email, and other platform fees must be disclosed if charged separately.

Additional usage is subject to an agreed spending cap or your approval before extra charges are incurred. If no extra spending is authorized, outreach may pause when the included allowance is reached. Allowances reset each billing period and do not roll over unless expressly stated in your order. We do not charge for unapproved AI tools, paid add-ons, or unspecified overages.

08. Client responsibilities & communications

You are responsible for the accuracy of information and content you supply, your authority to share customer information, and obtaining the notices and permissions needed for the outreach you request. Customer lists must be legitimately obtained and appropriate for the agreed communications. You must maintain relevant consent records and promptly inform us of opt-outs, incorrect details, or restrictions.

We use communication permissions and suppression settings when configuring outreach and remain responsible for our own legal obligations. You must not request messages to people who have opted out or lack the necessary permission. SMS availability depends on an active sending number, any required registration or verification, carrier requirements, and approved configuration. Message delivery is not guaranteed.

Recipients can opt out of text messages by replying STOP and request help by replying HELP or contacting the sending business. Email recipients can use the unsubscribe mechanism where provided. Message frequency varies with the authorized program, and message and data rates may apply. Providing a customer’s contact details does not itself establish consent to every type of message.

09. Honest reviews & permitted use

Our review outreach is designed to request honest feedback without screening public-review invitations by star rating or sentiment. Private feedback and service recovery may be offered, but they must not be used to prevent dissatisfied customers from receiving an otherwise available public-review invitation.

You may not use the services to create fake reviews, purchase reviews, offer rewards in exchange for Google reviews, pressure customers for a particular rating, manipulate competitors’ ratings, or selectively solicit only positive reviews. Customer opinions remain their own. We do not promise removal of legitimate negative reviews.

You must not use the website or portal for unlawful messaging, harassment, impersonation, unauthorized access, malware, or infringement of others’ rights. Keep access credentials confidential, authorize only appropriate users, and promptly report suspected account misuse.

10. Results & third-party platforms

We commit to delivering the services stated in your accepted order. We do not guarantee a minimum number of reviews, a particular star rating, Google ranking, traffic level, revenue, or customer response. Results depend on customer choices, business performance, platform behavior, and other factors outside our control.

Our tools may rely on HighLevel/LeadConnector, Google, payment providers, email providers, telecommunications carriers, and other independent services. Their policies, availability, and account decisions affect functionality. Taurus is not Google and is not endorsed by Google. Third-party terms apply to your use of those platforms. If a material platform change prevents an agreed deliverable, we will explain the effect and discuss an appropriate adjustment rather than silently substituting a different paid service.

11. Client data & ownership

You retain ownership of your Google Business Profile, customer information, trademarks, and other materials you provide. You authorize Taurus and its necessary service providers to use those materials and access solely to deliver the agreed services and administer the relationship. Taurus retains ownership of its pre-existing templates, workflows, software configurations, and methods, subject to any different written agreement.

Our Privacy Policy describes how we handle information. Any separately agreed data-processing terms also apply. You must not upload unnecessary sensitive information, including medical records, Social Security numbers, or payment credentials, through customer feedback forms.

After service ends, access to the Taurus-hosted portal and automations ends, but you retain ownership of your independent business accounts and customer data. You may request a reasonable export of available client-owned contact and service records before access ends. Platform limitations may affect export format or availability of individual records. We coordinate removal of our authorized access where appropriate and retain or delete remaining records according to the Privacy Policy, applicable law, and any written agreement.

12. Payment issues & service suspension

If a payment fails, we notify you and provide a reasonable opportunity to resolve it. Service may pause if payment remains unpaid. Suspension does not authorize extra charges or prevent you from canceling future renewal. You remain responsible for properly authorized fees already incurred, subject to any applicable refund rights.

We may restrict access or suspend affected outreach promptly when necessary to address misuse, a security incident, unlawful instructions, or a platform restriction. We notify you and explain the reason where lawful and practical. If Taurus ends service for business reasons unrelated to your breach, we refund the unused portion of prepaid recurring fees. We do not disclaim obligations that cannot lawfully be excluded.

13. Support & dispute resolution

Contact [email protected] about service concerns or billing disputes. Describe the issue and the relevant business account. We will work in good faith to investigate and resolve it. Contacting us does not waive rights, deadlines, or remedies available under applicable law.

These terms are governed by New York law, excluding its conflict-of-law rules, except where mandatory applicable law provides otherwise. These terms do not impose mandatory arbitration, waive class proceedings, or limit liability for fraud, willful misconduct, or other conduct for which liability cannot lawfully be excluded.

14. Updates to these terms

We may update these terms to reflect changes in services or legal requirements. Revised terms show an updated date. Material changes affecting an existing subscription are communicated in advance. Changes do not retroactively alter agreed charges or cancellation rights. Where affirmative consent is required, we obtain it before applying a change. Posting a new version alone does not authorize a new paid service or an increased charge.